Digital Content and Media Coordinator

Are you a creative mind who turns ideas into impact — and stories into engagement?
Do you combine hands-on content creation skills with a strategic feel for digital media and analytics? Then this is your opportunity to shape and grow the digital voice of Oystershell’s health brands across Europe.

Who we are

At Oystershell, we are a Belgian-based innovator in consumer healthcare. We develop and market our own brands, and we also license our technologies to international partners. Within our Consumer Health unit, we focus on bringing our products directly to market through pharmacy channels.

We are pragmatic, fast-moving, and ambitious — and now we’re looking for a Digital Content & Media Coordinator to take our brands to the digital era.

Your role

As Digital Content & Media Coordinator, you’ll be the creative engine behind our online presence.

You’ll translate brand strategies into inspiring stories, engaging content, and impactful digital campaigns — from idea to execution, analysis, and optimization.

Working closely with the branded business team and external agencies, you’ll make sure every digital touchpoint strengthens our brand identity.

Your key responsibilities include:

Content creation & storytelling:

  • Turn brand strategies into creative digital concepts.
  • Create inspiring content for social media, websites, and campaigns — from visuals and reels to short videos and animations.
  • Guard a consistent tone of voice and brand look across all channels.

Digital campaigns & media:

  • Coordinate social, display, video, influencer, and native campaigns.
  • Manage and publish social content, and interact with communities.
  • Learn and grow in digital media buying (Meta Ads, Google, YouTube) — with room to take the lead over time.
  • Brief and follow up with external partners and media agencies.

Analysis & optimization:

  • Track reach, engagement, and conversion of digital content.
  • Translate analytics into clear actions and improvements.
  • Report monthly insights and recommendations.

Marketing coordination & projects:

  • Support activation campaigns — both online and in pharmacies.
  • Manage content calendars and deadlines.
  • Collaborate closely with Marketing & Sales.

This is a hands-on, creative, and data-driven role — perfect for someone who loves combining storytelling with analytics and wants to make a tangible impact.

What you bring

  • Bachelor’s or master’s degree in Marketing, Communication or Digital Media
  • 3–4 years of experience in digital content creation or digital marketing (FMCG, OTC, beauty or health is a plus)
  • Strong sense for branding, storytelling, and visual style
  • Experience with creative tools (Canva, Adobe Creative Suite, CapCut, or similar)
  • Familiar with social media management and community interaction
  • Basic understanding of digital metrics and analytics (reach, engagement, CPC, CTR)
  • Plus: experience with video production, motion design, or influencer marketing
  • Excellent written and spoken Dutch and English — strong French skills are a big plus (and at least required at a good level)

  • A creative, organized, and hands-on mindset — with curiosity to grow in media buying and data analytics

What we offer

  • A strategic and impactful role across two exciting markets
  • The chance to grow with a high-quality, innovation-driven company
  • A flat and fast-moving organization where your ideas matter
  • A fantastic team and place to work

Let’s talk!
Send us your application directly via hr@oystershell.be and show us your creativity.
Not sure if your profile fits 100%? We’d still love to hear from you.
Know someone who could be perfect for this role? Tag them!