Oystershell
Consumer Health
Marketing own brands in specific categories and territories
Description
Building Oystershell leading brands
Oystershell Consumer Health markets four category-leading brands
Our core territories are the USA, Belgium, Austria and Portugal.
Strategic brand marketing is managed by the Oystershell Consumer Health team while the marketing, sales and logistics strategy is implemented in close collaboration with local distributors and service providers.
discover our brandsBased on consumer insights, we develop new product innovations that fulfil unmet needs
Our Commercial model
Oystershell Brand Management works closely with external local specialists
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In-house brand marketing strategy
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In-house sales and channel strategy
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Close collaboration with distributors, sales, marketing and logistics service providers
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Office in the USA for North American markets
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Office in Belgium for European markets
Our brands
A portfolio of leading brands in niche categories
RID
Elimax
Pistal
Nvive
RID America's #1 Lice Brand Equity
- RID Super Max is a pesticide-free lice treatment that kills super lice & eggs plus provides immediate lice defense in 1 easy treatment. The RID Super Max 5-in-1 Complete Kit also provides extended 24/7 lice defense for return to school or camp.
- RID Pure Power is the first 100% natural lice treatment that kills super lice & eggs. It is safe for sensitive skin, while helping to comfort an irritated scalp.
- RID Daily Defense is a gentle, everyday shampoo and conditioner that provides 24/7 lice defense.
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Elimax Kills and protects against lice and nits
Elimax effectively kills and protects your family against lice and nits.
The treatment products of Elimax use world leading technology and are 100% effective against lice and nits, without the use of insecticides nor silicons.
Not only does Elimax eliminate lice and nits, the patented LPF® protects against (re)infestation up to 3 days.
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Pistal Living in a pure and healthy environment
Pistal protects you against insects and micro-organisms that are harmful for your health and that of your family and friends.
All products are based on plant-based ingredients that have a proven efficacy.
Pistal offers a range of effective and safe products that respects nature.
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Nvive Unique Delivery Formats
Nvive is our first Liquishell product launched under own brand. A unique liquid filled gummy designed to provide rapid relief when your stomach feels unsettled. The Liquishell format pairs a liquid ginger core with a chewable outer shell: the core delivers a highly concentrated gingerol extract for an immediate effect that you can actually experience yourself, while the shell contains additional ginger to sustain the relief. Whether the discomfort stems from travel, mild indigestion or simply needing your stomach to settle, Nvive works quickly.
Ginger’s benefits are well documented: it supports normal stomach function and helps reduce stomach upset.
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